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TAKE A LEAF OUT OF WIENERBERGER’S SUSTAINABILITY BROCHURE

The World’s largest manufacturer of bricks, Wienerberger has launched its Sustainability Brochure – proving that choosing high quality building materials need not cost the Earth.

The new brochure outlines the environmental virtues of using brick and how Wienerberger is committed to lowering its carbon emissions to reduce impact on the planet.
By using natural resources and the latest technology to manufacture bricks and roofing tiles, the company provides environmentally-friendly products that ensure the highest quality residential or commercial environments.
Sales and marketing director at Wienerberger, Mark Morris, comments: “Our Sustainability Brochure gives confidence to our customers that when selecting our bricks, they are choosing responsibly.

“Clay is a naturally sustainable and virtually inexhaustible raw material and we take care to ensure we also use recycled materials in the manufacturing process wherever possible.”

The brochure, available now via www.brick.co.uk, details the fact that bricks have a low embodied energy (the amount of energy required to manufacture and supply to the point of use), due to their anticipated lifespan of 150 years, making it the construction material of choice for the discerning, environmentally conscientious designer or specifier.

Wienerberger has also met the highest standards as outlined in The Building Research Establishment (BRE) published, Green Guide to Housing Specification which provides guidance on the environmental impacts of common specifications used in construction. The Guide gives a rating for each specification and environmental impact where A+ represents an excellent environmental performance.

Mark continues: “All clay brick products meet the A+ rating in the Green Guide to Specification, when used with suitable partner materials and construction methods.

“We also joined the UN Global Compact in 2003 – promoting good, corporate citizenship and now work in partnership with the World Wildlife Fund for Nature on a number of joint projects.”

Wienerberger has taken part in Government co-ordinated projects to recycle materials and divert large tonnages of material from landfill and in the development of the industry sustainability strategy and local authority sustainability guidelines. The company works with the Carbon Trust to investigate the feasibility of using renewable energy at manufacturing plants in the UK, in order to displace consumption of fossil fuels and further reduce emissions of CO˛.

Working closely with local authorities Wienerberger has developed award-winning environmental projects and are corporate members of all nine of the Wildlife Trusts based in the areas it operates and is also involved in project work to encourage biodiversity among threatened species such as Lapwings and Bats.

Recently four cycling fanatics from Wienerberger’s head office in Cheadle, Cheshire, got on their bikes in aid of BBC Children in Need while delivering the brand new Sustainability Brochure.

Dan Oliver, Mike Stewart, Paul Atack and Paul Carrington participated in a gruelling 75 mile round trip where they collected donations from customers in the area.

Design advisor, Dan Oliver, who organised the fundraising journey comments: “Children in Need is a great cause that we all wanted to get involved in raising money for and as we are keen cyclists, what better way than a sponsored bike ride?
“Not only did we make money for a very worthy cause, we also raised awareness of the importance of the use of sustainable products and manufacturing processes by delivering our Sustainability Brochure via the most environmentally friendly wheeled method of transport around!”

Email: marketing.uk@wienerberger.com


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