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SSQ The Ideal Roofing Slate

The Ideal Home Show has become enshrined in our design culture as a shop window for the latest domestic ‘must haves’. So, being asked to supply the roofing slate for one of its two, inspirational show houses didn’t need even a nanosecond’s thought!

The world’s largest and longest-running ‘home interest’ exhibition celebrated its 101st anniversary when it opened its doors at London’s Earls Court Exhibition Centre earlier this year. Sponsored by EDF Energy, the show that had launched the vacuum cleaner, the fridge and the microwave had a topical, no-nonsense, recession-driven theme of ‘Don’t move – improve!’.

As always, the show’s legendary show houses dominated the exhibition, the full-size replicas providing a canvas on which to showcase ideas, deliver inspiration and create aspiration. Working to the show’s theme, George and Yolande Hesse of Back to Front Exterior Design took ‘a dull 1960’s house lacking kerb appeal’ and transformed it with an ‘extreme makeover’. Based on a real house, two alternative schemes were presented to offer the widest range of ideas, the Classic Ideal Home and the Contemporary Ideal Home.

George Hesse was adamant about what he wanted on the roof of the classic home – it had to be natural roofing slate and nothing else would do! “I really dug my heels in on this subject!” said George. “Given what we were trying to achieve, I didn’t feel that man-made ‘slates’ would be either appropriate or desirable.” Having convinced the organisers, George called SSQ. “We’ve specified SSQ roofing slate on several occasions and I knew exactly what I wanted. Understandably, they didn’t need any persuasion about whether they should have their flagship slate gracing the roof of a show house in the world’s premier home show, and were delighted to supply the 4,500 slates we needed along with a contractor, C&O Roofing, to fit them!”

SSQ Ultra Riverstone® Grey roofing slate has become a popular choice of premium-quality roofing slate, its combination of quality, appearance, cost and availability making it ideal for both newbuild and restoration projects.

“The slates on the Classic Show House were one of its best aspects,” George concluded. “They looked gorgeous and really set the building off. I feel vindicated – it was definitely the right decision!”


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Arundel Jones Associates Ltd Registered in England and Wales No. 07334149
Hill Farm, Linton Hill, Maidstone, Kent ME 17 4AL
Tel : 01622 745333 email
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