DULUX TRADE WHO IS THE GREENEST OF THEM ALL?
Dulux Trade is celebrating after being
shortlisted for not one, but two, prestigious sustainability awards
The industry-leading paint manufacturer is in the running for the Green Business Awards’ Green Product accolade, and for the coveted Sustainable Manufacturer award at the UK Green Building Council’s (UK GBC) Making Sustainable Development Happen Awards.
ICI Paints AkzoNobel has received recognition for its commitment to systematically and dramatically improving its performance across the whole sustainability spectrum through its stringent, company-wide sustainability policy, Step Towards Greener. It joins like-minded companies such as InterfaceFLOR, Kingspan Insulation and Lafarge Readymix as a finalist at the UK GBC Awards. The company has been commended for making sustainability improvements that are honest, measurable and tangible, and for working to reduce the whole-life footprint of the decorating process, contributing to sustainable built environments and minimising the impacts of its own operations.
Dulux Trade has also made the Green Business Awards shortlist for the second year in a row, this year with Ecosure Matt Light & Space. As a finalist in the Green Product category in 2008 with its Ecosure range , Dulux Trade has upped the stakes this year with Ecosure Matt Light & Space, its most sustainable paint product to date.
Dulux Trade Light & Space brand manager, Carolyn Mayne, explains: “In Ecosure Matt Light & Space, we have created a solution unparalleled in sustainability. Originally developed with leading independent charity Forum for the Future, Ecosure Matt has 35 per cent less embodied carbon, virtually zero VOC content*, and its paint cans comprise at least 25 per cent recycled materials. By combining this with the energy saving potential of the Light & Space colour range, Ecosure Matt Light & Space cements our position as the leading, environmentally-aware provider of sustainable paint.”
Light & Space is an intelligent, energy saving colour range that makes a room look and feel lighter, brighter and more spacious. Using a combination of unique LumitecTM technology, optimised tinting recipes and a range of high Light Reflectance Value (LRV) colours, Light & Space products reflect rather than absorb light, resulting in significant energy cost savings versus a conventional emulsion in a similar colour - up to 22 per cent on average. Lights can also be switched on up to twenty minutes later every day, all of which equates to turning off one in every five 60W filament bulbs.
Ian Bradshaw, Dulux Trade Head of Marketing and Sustainability, concludes: “November is set to be an exciting month for the company. The Green Business Awards take place on 3rd November, followed by the UK GBC Awards on the 24th. It’s fantastic to know that all the work we are undertaking in the sustainability realm is not only making a difference, but is being acknowledged as such, and we’re proud that we continue to break new ground in areas from ecological NPD to sustainability reporting and company wide knowledge transfer.”